The Cut Axe Throwing Privacy Policy
Last Updated: May 6, 2026
The Short Version
We're an axe and knife throwing bar in College Station, Texas. To run our business, we collect a small amount of information about you when you book a session, sign a waiver, or sign up for our emails and texts. We use it to do the things you'd expect — confirm your booking, keep you safe, send you the deal you signed up for, and get better at running our website and ads.
We don't sell your personal information. We don't share it with anyone outside of the companies that help us run the business (booking, payments, marketing, analytics). You can opt out of our marketing anytime. If you live in California, Texas, or somewhere else with privacy rights, you have specific options spelled out below.
If you'd rather just talk to a human about any of this, email info@thecutaxethrowing.com.
1. Who We Are
This Privacy Policy applies to The Cut Axe Throwing ("The Cut," "we," "us," or "our"), operating thecutaxethrowing.com (the "Site") and our physical location in College Station, Texas.
This policy covers information we collect through our Site and any digital tools we use to run our business — including online bookings, digital waivers, and our email and text message lists.
2. Information We Collect
Information You Give Us Directly
When you book a session, sign a waiver, sign up for marketing, or contact us, you might give us:
Your name
Email address
Phone number
Mailing or billing address
Date of birth (to confirm you're 18 or older)
Booking details (date, time, group size, party type, special requests)
Payment information (processed by our payment processor — see Section 7)
Waiver responses and electronic signature
Photos or content you tag us in or send us
Anything else you choose to share when you contact us
Information Collected Automatically
When you visit the Site, our analytics and ad tools automatically collect:
IP address and approximate location (city/region level)
Device and browser type
Pages you visit, how you got there, how long you stayed
Referring websites and search terms
Click and scroll behavior
Cookie identifiers and similar tracking IDs
We use this information through:
Google Analytics — to understand how people use the Site
Meta Pixel (Facebook/Instagram) — to measure ad performance and show you our ads on Facebook and Instagram
Google Ads conversion tracking — to measure the performance of our Google ads
You can opt out of most of this. See Section 6 (Cookies and Tracking).
3. How We Use Your Information
We use your information to:
Confirm, manage, and remind you about your bookings
Process payments and refunds
Verify your age and store your signed waiver (we are required to keep waivers on file)
Send you the marketing emails and texts you signed up for
Respond to your questions, complaints, and requests
Run our website, troubleshoot problems, and keep it secure
Measure how our ads are performing and show you ads that are actually relevant to you
Comply with the law (taxes, insurance, liability records, etc.)
Protect our staff, our customers, and our business
We do not use your information to make decisions about you using artificial intelligence in any way that produces legal or similarly significant effects.
4. Text Messages (SMS) — Important
If you opt in to text messages from The Cut, here's the deal:
What you'll get: Booking confirmations, reminders, and (if you opted in to marketing) promotions, event invites, and special offers.
How often: Message frequency varies. We're not going to spam you.
Cost: Message and data rates may apply, depending on your mobile carrier.
How to stop: Reply STOP to any text to unsubscribe. Reply HELP for help. You can also email us at info@thecutaxethrowing.com.
Carriers: Carriers are not liable for delayed or undelivered messages.
By opting in, you agree to receive automated text messages from The Cut at the phone number you provided. Your consent to receive marketing texts is not a condition of any purchase. Your phone number and consent records are stored securely and are not shared with third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
A "cookie" is a small file that a website puts on your device to remember things about you. We use cookies and similar technologies for three reasons:
To make the Site work (essential cookies — for example, remembering what's in your booking cart).
To understand how the Site is used (analytics cookies via Google Analytics).
To measure and improve our advertising (marketing cookies via Meta Pixel and Google Ads).
How to Control Cookies
Browser settings: Most browsers let you block or delete cookies. Check your browser's Help menu.
Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
Meta (Facebook/Instagram) ads: Adjust your ad preferences at facebook.com/ads/preferences and instagram.com/accounts/privacy_and_security.
Google Ads: Manage your ad personalization at adssettings.google.com.
Industry opt-outs: Visit optout.aboutads.info or youronlinechoices.eu to opt out of many third-party advertising cookies at once.
Some parts of the Site may not work properly if you block all cookies.
Do Not Track
Some browsers send a "Do Not Track" signal. There is no industry-wide standard for how to handle these signals, so our Site does not currently respond to them.
6. Who We Share Your Information With
We do not sell your personal information.
We share your information only with the companies and people who help us run our business, and only as needed for them to do their job:
Booking and reservations platform — to manage your bookings and waitlists
Payment processor (Square) — to process your payments securely
Waiver platform — to capture and store your signed liability waiver
Email and SMS marketing platform (GoHighLevel) — to send the messages you signed up for
Website host (Squarespace) — to host the Site
Analytics and advertising providers (Google, Meta) — as described in Sections 2 and 5
Accounting and tax providers (QuickBooks) — to keep our books and pay our taxes
Lawyers, accountants, and insurance providers — when needed to protect our business or comply with the law
Government and law enforcement — when we are legally required to share information
If The Cut is ever sold, merged, or restructured, your information may transfer to the new owner as part of that transaction.
7. How We Protect Your Information
We use commercially reasonable technical and organizational safeguards to protect your information — including encryption in transit, restricted access to staff who need it, and trusted vendors who follow industry security standards.
That said, no method of transmission or storage is 100% secure. We can't guarantee absolute security. If we ever experience a data breach affecting your personal information, we will notify you as required by applicable law.
8. How Long We Keep Your Information
We keep your information only as long as we need it for the reasons described in this policy, or as required by law:
Booking and customer records: Typically up to 7 years for tax and accounting purposes.
Liability waivers: As long as required by Texas law and our insurance carrier (typically several years past your last visit).
Marketing list information: Until you unsubscribe or ask us to delete it.
Website analytics: As determined by Google Analytics retention settings (typically 14–26 months).
When we no longer need your information, we delete it or anonymize it.
9. Your Privacy Rights
Depending on where you live, you may have specific rights regarding your personal information. Below are the most common ones. To exercise any of these rights, email info@thecutaxethrowing.com.
Everyone
Unsubscribe from our marketing emails (use the unsubscribe link at the bottom of any email).
Opt out of marketing texts (reply STOP).
Ask us what information we have about you, and ask us to correct or delete it.
California Residents (CCPA / CPRA)
You have the right to:
Know what personal information we collect, use, and disclose.
Delete the personal information we have about you (with some exceptions, like records we have to keep for tax or insurance reasons).
Correct inaccurate information.
Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. We do not sell your information for money. However, our use of advertising cookies (Meta Pixel, Google Ads) may qualify as "sharing" under California law. To opt out, adjust your cookie preferences as described in Section 5 or email us.
Limit the use of sensitive personal information.
Non-discrimination — we will not treat you differently for exercising your rights.
Texas Residents (Texas Data Privacy and Security Act)
If you are a Texas resident, you have the right to:
Confirm whether we are processing your personal data and access that data.
Correct inaccuracies.
Delete your personal data.
Obtain a portable copy of your data.
Opt out of the processing of your personal data for targeted advertising, sale, or profiling that produces legal or similarly significant effects.
If we deny your request, you can appeal by emailing us at info@thecutaxethrowing.com with "Privacy Appeal" in the subject line.
Other States
Other states (Colorado, Connecticut, Virginia, Utah, Oregon, and others) have similar laws. If you live in one of those states, contact us and we'll honor the rights available to you under your state's law.
Verifying Your Request
To protect your privacy, we may need to verify your identity before processing your request. We'll ask you for information that matches what we already have on file.
Authorized Agents
You may designate an authorized agent to make a request on your behalf. We'll need written proof of that authorization.
10. Adults Only — No Information from Children
The Cut is an 18-and-over venue. Our Site, bookings, waivers, and marketing are intended for adults only. We do not knowingly collect personal information from anyone under 18.
If you believe a minor has submitted personal information through our Site, please contact us at info@thecutaxethrowing.com and we will delete it.
11. Third-Party Links
Our Site may link to other websites we don't operate (for example, our Instagram, Google Maps directions, or partner businesses). This Privacy Policy doesn't cover those sites. Read their privacy policies before sharing information with them.
12. Outside the United States
The Cut operates in the United States. If you visit our Site from outside the U.S., your information will be transferred to and processed in the U.S., which may have different privacy laws than your home country.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll change the "Last Updated" date at the top. If the changes are significant, we'll let you know more directly — for example, with a notice on the Site or an email if we have your address. Your continued use of the Site after changes are posted means you accept the updated policy.
14. Contact Us
Questions, complaints, or requests about this Privacy Policy or your information:
The Cut Axe & Knife Throwing
Email: info@thecutaxethrowing.com
Website: thecutaxethrowing.com
This Privacy Policy is provided for general informational purposes and to help The Cut comply with common privacy law requirements. It is not legal advice. Before publishing, have a Texas-licensed attorney review it against your actual data practices, vendor list, and any specific regulations that apply to your business.